| |
Press Releases |
| |
 |
 |
Hickory Flat Shane’s Invites Community to Help Support Wounded Warriors Foundation5-21-11
|
|
What: Free ½ Racks of St. Louis Ribs will be awarded to the First 100 customers who donate $5 towards the Wounded Warrior Foundation at the Hickory Flat Shane’s Rib Shack on Armed Forces Day, Saturday, May 21st. The celebration begins at 11a.m. and lasts until the first 100 ½ racks of St. Louis ribs are purchased! 100% of donations will benefit the Wounded Warriors Foundation. All service men and women will receive Free Peach Cobbler on May 21st!Other activities include drawings for prizes for anyone that makes a donation and patriotic coloring sheets for kids!
When: Saturday, May 21st
Where: Shane’s Rib Shack – Hickory Flat
2864 E. Cherokee Drive, Suite A
Canton, GA 30188
770-720-8835
Why: Local owners Ed and Laura Patzsch would like to honor our service men and women this Armed Forces Day by collecting donations that support those who have been wounded in service.
About Shane’s Rib Shack
Shane Thompson opened The Original Shack in 2002, in rural McDonough, GA with his grandfather's secret BBQ sauce. Since becoming a franchise in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept featuring signature hickory-smoked ribs, grilled chicken tenders, smoked wings, half chicken, hand-chopped BBQ chicken and pork, as well as a variety of fresh salads and complementary sides. In 2010, Shane’s Rib Shack was recognized by “Inc. Magazine 5,000” as one of the fastest growing, private companies in America and made Franchise Times “Fast 55 List,” highlighting the very best of the fast casual industries over 600 restaurants. Shane’s Rib Shack currently has 68 locations in 13 states.
###
|
|
|
|
|
SHANE’S RIB SHACK FOUNDER SCHEDULED TO APPEAR ON QVCMarch 17th, 2011
|
|
March 17th, 2011
Media Contact:
Ellen Bookman
Petrus Brands
.(JavaScript must be enabled to view this email address)
404-617-7477
SHANE’S RIB SHACK FOUNDER SCHEDULED TO APPEAR ON QVC
Shane Thompson to Offer Gluten-Free BBQ
ATLANTA, GA. (March 15, 2011) – Shane’s Rib Shack Founder and President, Shane Thompson, is scheduled to appear on QVC® during its new gluten-free culinary broadcast Eating Gluten Free – Food & Cookbooks on Wednesday, March 23, 2011 at 4 PM (EST). Gluten-free hickory-smoked ribs made from Shane’s special recipe will be offered nationwide through QVC and QVC.com for approximately $67. The package (QVC Item #M25172) includes 4 one-pound slabs of pre-cooked ribs, a full size bottle of Shane’s Original gluten-free BBQ sauce and three easy make-at-home sauce recipes taken from “The Shane Family Grill Book.”
Shane’s Rib Shack, the country's fast-casual barbecue concept leader, offers a comprehensive gluten-free menu, including Shane’s Original BBQ sauce, at its 66 restaurants. Shane’s extensive gluten-free menu includes hand-chopped pork and BBQ chicken, half & whole chicken, slow-smoked ribs, grilled chicken tenders, grilled chicken salad, baked beans, cole slaw, collard greens, corn on the cob, and green beans. For more information regarding Shane’s Rib Shack’s gluten-free menu and to find a location, log on to http://www.shanesribshack.com/menu/gluten_free.
“We opened the Original Shane’s Rib Shack in 2002, in McDonough, GA. As the company grew, we recognized that consumer’s eating habits were also evolving, including awareness surrounding celiac disease and gluten-free product offerings,” says Shane. “Our ability to offer a gluten-free menu that includes garden fresh salads, flame-grilled chicken tenders and traditional BBQ pork and chicken, enables us to appeal to a broader audience and makes choosing where to eat a little less challenging for families afflicted with celiac disease.”
According to Shane, Shane’s Rib Shack will never veer from its traditional roots, which will always include signature slow-smoked ribs, hand-chopped pork, and a variety of southern sides. However, the company is proud to offer its customers additional options with its extensive gluten-free menu.
About Shane’s Rib Shack
Shane Thompson opened The Original Shack in 2002 in rural McDonough, GA with his grandfather's secret (Gluten-free) Original BBQ sauce recipe. Since becoming a franchise in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept.
In 2010, Shane’s Rib Shack was recognized by “Inc. Magazine 5,000” as one of the fastest growing, private companies in America and made Franchise Times “Fast 55 List,” highlighting the very best of the fast casual industries over 600 restaurants. Shane’s Rib Shack currently has 66 locations in 12 states, including Arizona, Florida, Georgia, Iowa, Kentucky, Louisiana, Maryland, New York, North Carolina, Ohio, Tennessee, and Virginia.
###
|
|
|
|
|
SHANE’S RIB SHACK: STRONG 2010 FINISHDecember 16, 2010
|
|
FOR IMMEDIATE RELEASE
Media Contact:
Ellen Bookman
Petrus Brands
.(JavaScript must be enabled to view this email address)
404-617-7477
SHANE’S RIB SHACK: STRONG 2010 FINISH
Segment Leader’s Franchise Sales Total 50 Units; Opens Nine
ATLANTA, GA. (Dec. 16, 2010) – Shane’s Rib Shack, the leader in fast casual barbecue, is pleased to announce new franchise agreements totaling more than 50 units, including 25 new stores in Alabama and 20 new stores in Central Florida. The company also opened nine units in 2010 with the most recent opening in Boca Raton, FL, a newly created extended fast-causal concept.
In 2011, Shane’s Rib Shack expects to open approximately 12 units, including six in early 2011 in Athens and Pooler, GA; Birmingham and Mobile, AL and Panama City and Ocala, FL.
Shane’s Rib Shack was purchased by Petrus Brands in January 2009. The founder, Shane Thompson, returned to direct the brand with a clear focus to take it “back to its roots.” Thompson claims that “after improving operations, food quality, and consistency of execution, we are poised and ready for rapid growth. Based on the “brand rebirth,” we are on the radar screen of multi-unit operators and will continue to complete multiple, multi-store agreements in 2011 and beyond.”
According to Thompson, Shane’s Rib Shack has a focused development strategy which will see the company fill existing core markets and expand to new contiguous markets. Targeted growth markets for 2011 include Georgia, South Carolina, North Carolina and Tennessee. In addition, growth plans include expansion with multi-unit operators in major DMA’s east of the Mississippi.
Shane’s Rib Shack offers a variety of footprints to ensure maximum market penetration and saturation points. While the standard Shane’s is between 1,800 to 3,200 square feet, the company also has the flexibility to design less traditional options as small as 600 square feet, including mall, university and airport locations.
About Shane’s Rib Shack
Shane Thompson opened The Original Shack in 2002, in rural McDonough, GA with his grandfather's secret BBQ sauce. Since becoming a franchise in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept featuring signature rib menu items, grilled chicken tenders, smoked wings, half chicken, hand-chopped chicken and pork, as well as a variety of fresh salads and complementary sides.
In 2010, Shane’s Rib Shack was recognized by “Inc. Magazine 5,000” as one of the fastest growing, private companies in America and made Franchise Times “Fast 55 List,” highlighting the very best of the fast casual industry’s over 600 restaurants. Shane’s Rib Shack currently has 64 locations in 13 states, including Arizona, Florida, Georgia, Iowa, Kentucky, Louisiana, Maryland, New York, North Carolina, Ohio, Tennessee, and Virginia. For a complete list of locations and franchise information, please log onto http://www.shanesribshack.com.
###
|
|
|
|
|
SHANE’S RIB SHACK “NO PEEK” SWEEPSTAKES REWARDS GUESTS FOR THEIR LOYALTYDecember 1, 2010
|
|
Media Contact:
Ellen Bookman
Petrus Brands
404-617-7477
.(JavaScript must be enabled to view this email address)
SHANE’S RIB SHACK “NO PEEK” SWEEPSTAKES REWARDS GUESTS FOR THEIR LOYALTY
More than $700,000 in Prizes – Everyone’s a Winner!
ATLANTA, GA (December 1, 2010) – Beginning today, Shane’s Rib Shack, a Petrus Brands company, is rewarding its customers for their loyalty with the launch of their second annual “No Peek” Sweepstakes. In December, anyone that dines at Shane’s will receive one “No Peek” envelope that’s sealed with a special gift from Shane’s for the holidays. The only catch is they must wait to win in 2011!
Each Shane’s Rib Shack location will distribute 5,000 “No Peek” sealed envelopes, which should be brought back to the same Shane’s location where envelopes were received. Prize envelopes may be redeemed in January and February 2011 and all prizes must be opened by a Shane’s employee to qualify. Please limit one “No Peek” envelope per person, per store visit.
Inside each envelope is a prize winning message. One national grand prize will be awarded -- a large Big Green Egg Grill, valued at approximately $1,000. Each restaurant will have two first place prizes, a “Free Catering for 10 people” valued at $100. Additional prizes feature a variety of free items on the Shane’s menu, including drinks, desserts, half chicken plates, three piece buffalo tenders, garden fresh salads and chicken salad sandwiches.
“Rewarding customer loyalty continues and will always be Shane’s Rib Shack’s number one priority. The “No Peek” sweepstakes is one way we can thank our customers this holiday season,” says Shane Thompson, president and founder of Shane’s Rib Shack.
For more information and a copy of the official sweepstakes rules, please visit http://www.shanesribshack.com.
-more-
About Shane’s Rib Shack
Shane's Rib Shack is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate. The Original Shack was founded in 2002, in rural McDonough, GA, by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept with Shane leading the charge.
In 2010, Shane’s Rib Shack was recognized by “Inc. Magazine 5,000” as one of the fastest growing, private companies in America and made Franchise Times “Fast 55 List,” highlighting the very best of the fast casual industry’s over 600 restaurants. In 2009, Shane’s was selected as Fast Casual’s “Top 100 Movers and Shakers and made Fast Casual’s “Top 100” edition.
Shane’s Rib Shack currently has 65 locations in 13 states, including Arizona, Florida, Georgia, Iowa, Kentucky, Louisiana, Maryland, New York, North Carolina, Ohio, Tennessee, and Virginia. For a complete list of locations and franchise information, please log onto http://www.shanesribshack.com.
###
|
|
|
|
|
SHANE’S RIB SHACK INTRODUCES GAME DAY PACKAGEOctober 12th, 2010
|
|
Media Contact:
Ellen Bookman
Petrus Brands
404-617-7477
SHANE’S RIB SHACK INTRODUCES GAME DAY PACKAGE
Specially-Designed Portable Box Keeps Food Hot!
ATLANTA (October 12, 2010) –Shane’s Rib Shack, a Petrus Brands Company, announces their
Game Day Package offering customers the freedom to create their own cost-efficient combination meal package, which can feed 8-10 people for $49.99. The Game Day Package can be purchased in store, on the phone or via the Internet utilizing a specially-designed “Game Day Playbook” order form and is available from October through Super Bowl weekend.
For $49.99, customers choose:
• Two meats, including ribs (1.5 racks/add $5); smoked wings (30); chopped pork (2 lbs.); tossed chicken tenders (15); chopped chicken (2 lbs.).
• Three sides, including baked beans, cole slaw, Brunswick stew, potato salad, and mac-n-cheese, as well as bread and a pint of BBQ sauce
• For an extra charge, customers can also order gallon lemonade and tea, cookies, brownies and cobbler (one hour notice required)
The Game Day Package is served in a specially-designed portable box developed to keep the food hot.
According to Shane Thompson, the Commissioner of BBQ and founder of Shane’s Rib Shack, “Everybody is always looking for simple, cost-efficient and delicious ways to feed family and friends, whether it’s during the week, watching a football game at home or tailgating at the stadium.” He goes on to say how, “It just makes sense to continuously develop products and packaging that gives customers piece of mind for entertaining by leaving the details to Shane’s!”
Also available in the Game Day Package are Shane’s Rib Shack’s latest menu addition, smoked wings, which are slow hickory-smoked, then grilled to perfection! Customers can enjoy Shane’s Original Smoked Wings served with a choice of three delicious dipping sauces on the side or “hand-tossed & sauced” in a choice of nine sauces. Made fresh daily, Shane’s Smoked Wings are now available in all Shane’s Rib Shack locations!
About Shane’s Rib Shack
Shane's Rib Shack is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate. The original shack was founded in 2002, in rural McDonough, Ga., by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept with Shane leading the charge.
Shane’s Rib Shack was selected as #56 on the Fast Casual Movers and Shakers list of 2009 and selected to Franchise Times Fast 55 list, highlighting the very best of the Fast Casual industry’s over 600 restaurants.
Shane’s Rib Shack currently has 70 locations throughout the United States, including the states of Georgia Tennessee, North Carolina, Arizona, Louisiana, Virginia, Maryland, Florida, Ohio, Kentucky, Iowa and New York. For a complete list of locations and franchise information, please log onto http://www.shanesribshack.com.
|
|
|
|
|
SHANE’S RIB SHACK “THE ULTIMATE BBQ SIDE CONTEST COOK-OFF CHALLENGE” DECLARES WINNER!September 1st, 2010
|
|
SHANE’S RIB SHACK “THE ULTIMATE BBQ SIDE CONTEST COOK-OFF CHALLENGE” DECLARES WINNER!
Gidget Gorgone from Atlanta Wins with her Dirty Country Taters!
ATLANTA (September 1, 2010) –Shane’s Rib Shack, a Petrus Brands Company, is proud to announce Gidget Gorgone has been named the winner of the “Ultimate BBQ Side Contest Cook-Off Challenge.” The Challenge took place on Tuesday, August 31st from 11am - Noon at the Shane’s Rib Shack Cumberland Pointe location in Atlanta. The three finalists prepared and presented their dishes to a panel of celebrity judges. As the Judges Panel Winner, Gorgone receives a Big Green Egg grill (valued at approximately $1200), BBQ grilling supplies, and her Dirty Country Taters recipe will appear on the Original Shack’s menu for a limited time this fall!
Shaniacs from across the nation posted their favorite side recipe dishes on Facebook during the month of July. On August 10th, Shane announced the top three finalists via video message on Facebook:
1. Gidget Gorgone, Atlanta, GA, Dirty Country Taters
2. Mary Souto, McDonough, GA, Redneck Caviar
3. Niki Miraglia, Atlanta, GA, Barbequed Potato Salad
A panel of celebrity judges, including Dave Archer, former Atlanta Falcons Quarterback and Color Analyst for The Falcons Radio Network, Dennis Scott, former NBA Star (Orlando Magic), Georgia Tech All-American and current Radio Analyst for the Atlanta Hawks and NBA Network, and Shane Thompson, Commissioner of BBQ and Founder of Shane’s Rib Shack, judged the competition. The judging was based on taste (50% of overall score), recipe uniqueness and how it compliments the Shane’s Rib Shack menu (25% of overall score), and ease of preparation and presentation (25% of overall score).
“I am so incredibly excited to be the Shane’s Side Recipe Contest Judges Panel Choice winner,” said Gidget Gorgone. “I cannot believe I not only won a Big Green Egg grill, but my Dirty Country Taters recipe is going to be featured on Shane’s Original Shack menu! This is truly a dream come true for me!”
“I want to congratulate all three of the finalists on their fantastic side dishes, said Shane Thompson. “Declaring The Judges Panel Choice winner was a tough decision, but Gidget’s Dirty Country Taters stood out and will be a great compliment to the Original Shack menu.”
Fans also had a chance to vote on Facebook for their favorite recipe that they would like to see on the menu. Mary Souto from McDonough, GA won the Fan’s Choice Poll with her Redneck Caviar recipe! As the Fan’s Choice Winner, Mary Souto won a Big Green Egg grill & BBQ supplies from Shane’s.
Please visit Shane’s Rib Shack’s Facebook page for additional “Ultimate BBQ Side Contest Finalists Cook-Off Challenge” information.
For the true Shane’s Rib Shack lovers, Shane offers customers the opportunity to “Become a Shaniac” where members will receive a welcome gift just for joining - plus an exclusive birthday offer, as well as monthly news and rewards from Shane’s. In addition, BBQ lovers can become a fan on Shane’s Rib Shack’s Facebook page and follow on Twitter to keep up with Shane, the Commissioner of BBQ. As the Commissioner of BBQ, Shane will share his BBQ expertise, continue his ongoing community involvement and seek customer input on anything from menu items to “Shaniac” madness.
Shane’s Rib Shack currently has locations throughout the state of Georgia, including metro Atlanta, Athens, Brunswick, Hinesville, St. Simons Island, Statesboro, McDonough and Savannah. Additionally, Shane’s has restaurants in the following states: Tennessee, North Carolina, Arizona, Louisiana, Virginia, Maryland, Florida, Iowa, Ohio, Kentucky and New York. For a complete list of locations and franchise information, please log onto http://www.shanesribshack.com.
About Shane’s Rib Shack
Shane's Rib Shack is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate. The original shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept. Shane’s Rib Shack was selected as #56 on the Fast Casual Movers and Shakers list of 2009 and selected to Franchise Times Fast 55 list, highlighting the very best of the Fast Casual industry’s over 600 restaurants. Shane’s Rib Shack currently operates more than 65 locations. For more information, visit http://www.shanesribshack.com.
|
|
|
|
|
Petrus Brands, LLC Names New Chief Financial OfficerAugust 18, 2010
|
|
Petrus Brands, LLC Names New Chief Financial Officer
Carl Jakaitis Assumes CFO Role
ATLANTA (August 18, 2010) – Petrus Brands, parent company of Shane’s Rib Shack, LLC and Planet Smoothie, LLC, has named Carl Jakaitis as its new chief financial officer. Carl Jakaitis assumed the role of CFO on June 15. He will be responsible for supervision of the Petrus Brands finance and administrative functions, strategic business planning, regulatory functions and working closely with franchisees.
Prior to joining the Petrus Brands team, Jakaitis owned a consulting business specializing in part-time CFO assignments for companies such as J Christophers, Shoney’s and Country Club of the South. Before starting his consulting business, Jakaitis was CFO for Cherokee Town and Country Club where he was responsible for all financial aspects of the business From 1994-2004, Jakaitis served as CFO for Church’s Chicken where he was responsible for overseeing 1,000 franchised restaurants and 600 company owned stores. His extensive restaurant experience began in the earlier years of his career where he worked in financial roles at Pizza Hut, Boston Market and Lettuce Souprise you.
“After conducting an extensive search, we are thrilled to have Carl joining our team, “says Chief Executive Officer Chris Morocco. “He brings 30 years of industry experience and a strong record of financial operations expertise and execution. His high standard for operational excellence aligns well with Petrus Brands’ strategic plans and initiatives.”
“What excited me about joining Petrus Brands is the growth opportunities for both Planet Smoothie and Shane’s Rib Shack,” said Jakaitis. “I look forward to working with the Petrus Brands team and welcome the opportunity to add value to the organization.”
Jakaitis received a Bachelor of Science degree in Business Administration and Psychology at Kansas State. He is married and has four children. Jakaitis is an avid tennis player.
-more-
About Shane’s Rib Shack
Shane's Rib Shack, a Petrus Brands company, is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate. The Original Shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept. Shane’s Rib Shack was selected as #56 on the Fast Casual Movers and Shakers list of 2009 and selected to Franchise Times Fast 55 list, highlighting the very best of the Fast Casual industry’s over 600 restaurants. Shane’s Rib Shack currently operates more than 60 locations. For more information, visit http://www.shanesribshack.com.
|
|
|
|
|
SHANE’S RIB SHACK PRESENTS THE SHANIAC BURGER, A BBQ & BURGER MASTERPIECEJune 2nd, 2010
|
|
SHANE’S RIB SHACK PRESENTS THE SHANIAC BURGER, A BBQ & BURGER MASTERPIECE
Created Personally by Shane Thompson, Shane’s Rib Shack President and Founder
ATLANTA (June 2, 2010) – Shane’s Rib Shack, a Petrus Brands Company, announces their latest menu addition, the Shaniac Burger, a half pound grilled cheeseburger piled high with BBQ pork and topped with creamy coleslaw. Developed personally by Shane Thompson, president and founder of Shane’s Rib Shack, the Shaniac Burger is available for a limited time only in all Shane’s Rib Shack locations (log onto http://www.shanesribshack.com for locations).
The Shaniac Burger is already causing quite a bit of chatter on the Shane’s Rib Shack FaceBook page with a few unsolicited comments below:
• “I tried it Saturday since I wasn't one of the first customers for the free rib giveaway. The burger is delicious and awesome!!!!”
• YUM! I can already see the stains on my T-shirt!
• “We tried the SHANIAC burger and it was really good...best shared by 2 people if you aren't a big eater--that's a LOT of sandwich!”
“Shane’s Rib Shack is always looking for unique food combinations to tempt our customer’s taste buds, which for a limited time now includes the Shaniac Burger, a BBQ & Burger masterpiece,” says Shane Thompson, president and founder of Shane’s Rib Shack. “My inspiration behind the Shaniac Burger is simple. I married two of my favorite things together: my love of grilling out hamburgers and smoking BBQ pork, together under one big bun.
For the true Shane’s Rib Shack lovers, Shane offers customers the opportunity to “Become a Shaniac” where members will receive a welcome gift just for joining - plus an exclusive birthday offer, as well as monthly news and rewards from Shane’s. In addition, BBQ lovers can become a fan on Shane’s Rib Shack’s FaceBook page and follow on Twitter to keep up with Shane, the Commissioner of BBQ. As the Commissioner of BBQ, Shane will share his BBQ expertise, continue his ongoing community involvement and seek customer input on anything from menu items to “Shaniac” madness.
Shane’s Rib Shack currently has locations throughout the state of Georgia, including metro Atlanta, Athens, Brunswick, Hinesville, St. Simons Island, Statesboro, McDonough and Savannah. Additionally, Shane’s has restaurants in the following states: Tennessee, North Carolina, Arizona, Louisiana, Virginia, Maryland, Florida, Iowa, Ohio, Kentucky and New York. For a complete list of locations and franchise information, please log onto http://www.shanesribshack.com.
***
About Shane’s Rib Shack
Shane's Rib Shack is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate. The original shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept. Shane’s Rib Shack was selected as #56 on the Fast Casual Movers and Shakers list of 2009 and selected to Franchise Times Fast 55 list, highlighting the very best of the Fast Casual industry’s over 600 restaurants. Shane’s Rib Shack currently operates more than 60 locations. For more information, visit http://www.shanesribshack.com.
|
|
|
|
|
